In the coke "balloon fight" commercial, parade balloons fight over a coke bottle.
Company: Coke
Target Audience: Any one who likes coke
Persuasive Method: humor, well known characters fight over a coke
The camera shots were of the coke floating away and of the two characters fighting
The message was that a coke is something worth fighting for.
The message was effective because it was humorous that the coke just floated to another balloon instead of one of the two balloons that were fighting, getting the coke.